Online platform 433 is the embodiment of football culture. Their high-quality, entertaining content and unique positioning as a football insider have turned millions of people into fans. After sharing the best moments of football with their 51 million followers on social media for years, they decided it was time for a next-level experience, a new digital home in the form of a mobile application. 433 asked Wild Digital to design this in-app experience, which will help them to keep delighting their community and solidify the online presence of the brand.

With millions of fans expecting high-quality and engaging content every day, this project forms the perfect challenge for our in-house experts. The excitement and enthusiasm that football fans experience every day on 433’s social media will be thoughtfully transferred to the renewed mobile application. Depth and details will drastically upgrade the quality of the experience, and the fan’s emotion for football will be incorporated into the app by adding micro animations, intuitive interactions, gradients, and a better user experience. 

“We were looking for a good design and a way to transfer the identity of 433 to our new platform. Wild Digital has helped us tremendously with that!”

Jerry Schot

Product Owner at 433