Do you ever find yourself setting goals, only to lose sight of them as time goes by? It's a common challenge and often this means too many goals and no overarching strategy.

You'd be surprised how many of our clients improvise their online marketing, and for many, working with Google Analytics is still in the grassroots phase. But here's a sobering fact: In 2022, Google's ad revenue amounted to a whopping 224.47 billion U.S. dollars, and Facebook generated nearly 114 billion U.S. dollars in advertising revenue. Brands are shelling out big bucks, but are these ads bringing them the results they want?

If you want your marketing efforts to be effective you need to have a clear strategy in place. You'll need to know how to set up and use GA to get the right information from it. You'll also need to understand your target audience, what are they looking for? How are they searching and browsing when they're looking for solutions like the one you offer? 

That’s why we're excited to present a workshop that acts as a guiding beacon through the marketing wilderness, helping small and medium brands establish a clear and effective direction for their online marketing efforts while keeping the budget in check.

The Objectives and Key Results Workshop

The Objectives and Key Results (OKR) workshop is specially designed for businesses that are just starting out with Google Analytics and want to generate more leads. The best part? We don't just talk theory; we put it into practice.

For this workshop, we combine two powerful analytics tools – Google Analytics and Ahrefs – to dissect your website data and your SEO ranking. We'll guide you in crafting objectives that support your marketing strategy.

Your website data unveils a treasure trove of information, like where your visitors are coming from. Organic traffic from Google is like gold – it's free, people find you, and they come to you. But just like not everything that shines is gold, not all organic traffic is valid traffic. Some people are there by mistake, landing on your site because of certain words or phrases. That's where SEO enters the game. We want to ensure that the keywords leading people to your website make sense.

Our recent client's experience speaks volumes. Their SEO audit uncovered that people searching for weather forecasts in a specific city were landing on their site by mistake. Even worse, none of the top 10 keywords were driving useful traffic. 

You see, optimizing your website content for search engines is the foundation of effective online marketing. Without it, your marketing budget can go to waste.

You could pay for ads to generate traffic, but here's the kicker: if your website's fundamentals aren't solid, you'll burn cash. In our client's case, a staggering 60% of the organic traffic bounced off within seconds. Starting ad campaigns before fixing this fundamental part is a recipe for disaster.

The Power of Targeted Ads

Sure, Google ads and social media campaigns can be potent tools, but it's crucial to hit the bullseye. The goal is to design a buyer's journey that targets the right audience and propels them through the buying stages in the most effective and effortless way possible. If you’re curious to learn more about improving the overall customer journey, we also offer a Customer Journey Mapping workshop. 

How Does It Work?

A prerequisite for Objectives and Key Results workshop is that you have Google Analytics installed on your website. The preparation work includes you granting us access to your Google Analytics and answering a questionnaire.

Next to that we will run an SEO audit of your website with Ahrefs tool. We will of course, take your top 3-5 competitors into account, because that will give us a lot of good insights!

Then, we will plan the actual workshop which lasts half a day (around 4 hours).

In the first part we will present our audit findings. Following that we will discuss the strategic necessities and opportunities for your brand in the online marketing realm.

In the second part we will help you set strategic objectives and define how you can measure the success with specific key results, aligned with the industry benchmarks.

After the workshop we will send you a presentation with a worked out online marketing funnel for your brand and our further recommendations.

The workshop is available from €2500,-