433
How Wild Digital designed the 433 football app experience
Year
2024
Project Team
William Duijzer
What we delivered
User Experience Design
App Design
Service
Digital
Industry
Sports
433
How Wild Digital designed the 433 football app experience
Year
2025
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Service
Brand
Industry
Technology, AI and SaaS
433
How Wild Digital designed the 433 football app experience
Year
2024
Project Team
William Duijzer
What we delivered
User Experience Design
App Design
Service
Digital
Industry
Sports
About
433 is the biggest football community in the world. Their unique brand positioning as a football insider and the entertaining social media content have turned over 60 million people into fans.
About
433 is the biggest football community in the world. Their unique brand positioning as a football insider and the entertaining social media content have turned over 60 million people into fans.
About
433 is the biggest football community in the world. Their unique brand positioning as a football insider and the entertaining social media content have turned over 60 million people into fans.
Running up to the Qatar World Cup 2022, 433 wanted to deliver a next-level experience in their mobile app. We analyzed the app and designed a new in-app experience through which 433 can keep delighting their community and solidify the online presence of the brand.
Running up to the Qatar World Cup 2022, 433 wanted to deliver a next-level experience in their mobile app. We analyzed the app and designed a new in-app experience through which 433 can keep delighting their community and solidify the online presence of the brand.
Running up to the Qatar World Cup 2022, 433 wanted to deliver a next-level experience in their mobile app. We analyzed the app and designed a new in-app experience through which 433 can keep delighting their community and solidify the online presence of the brand.
Problem
We found that the app interface was quite ordinary and primarily functional, and the in-app experience lacked emotion.
In the Discovery phase, we took time to compare a wildly successful 433 Instagram page with their mobile app. We found that the app interface was quite ordinary and primarily functional, and the in-app experience lacked emotion. To close this gap, we added more depth to the interface with gradients, shadows, and layers.
Furthermore, we enhanced the immersive experience with the use of inspirational Instagram content, as well as clever animations, micro-interactions, sounds, and haptics.
Problem
We found that the app interface was quite ordinary and primarily functional, and the in-app experience lacked emotion.
In the Discovery phase, we took time to compare a wildly successful 433 Instagram page with their mobile app. We found that the app interface was quite ordinary and primarily functional, and the in-app experience lacked emotion. To close this gap, we added more depth to the interface with gradients, shadows, and layers.
Furthermore, we enhanced the immersive experience with the use of inspirational Instagram content, as well as clever animations, micro-interactions, sounds, and haptics.
Problem
We found that the app interface was quite ordinary and primarily functional, and the in-app experience lacked emotion.
In the Discovery phase, we took time to compare a wildly successful 433 Instagram page with their mobile app. We found that the app interface was quite ordinary and primarily functional, and the in-app experience lacked emotion. To close this gap, we added more depth to the interface with gradients, shadows, and layers.
Furthermore, we enhanced the immersive experience with the use of inspirational Instagram content, as well as clever animations, micro-interactions, sounds, and haptics.
Digital
We’ve reimagined and redesigned the key components including Navigation, Search, Matches, Players Page, and Quizzes to ignite user engagement. Our goal was to create a personalized experience that sparks users’ curiosity and keeps them engaged in a constant sense of discovery while using the app.
Digital
We’ve reimagined and redesigned the key components including Navigation, Search, Matches, Players Page, and Quizzes to ignite user engagement. Our goal was to create a personalized experience that sparks users’ curiosity and keeps them engaged in a constant sense of discovery while using the app.
Digital
We’ve reimagined and redesigned the key components including Navigation, Search, Matches, Players Page, and Quizzes to ignite user engagement. Our goal was to create a personalized experience that sparks users’ curiosity and keeps them engaged in a constant sense of discovery while using the app.
Jerry Schot
Product owner at 433
“We were looking for a good design and a way to transfer the identity of 433 to our new platform. Wild Digital has helped us tremendously with that!”
Jerry Schot
Product owner at 433
“We were looking for a good design and a way to transfer the identity of 433 to our new platform. Wild Digital has helped us tremendously with that!”
Results
The new in-app experience helps 433 to connect with the existing fans on an emotional level
The new in-app experience helps 433 to connect with the existing fans on an emotional level and reach new audiences that want to celebrate the culture of football. The upgraded app design gives the guidance and inspiration 433 brand needs to take its online presence to the next level.
The updated app had a soft launch just before the World Cup in November 2022.
Results
The new in-app experience helps 433 to connect with the existing fans on an emotional level
The new in-app experience helps 433 to connect with the existing fans on an emotional level and reach new audiences that want to celebrate the culture of football. The upgraded app design gives the guidance and inspiration 433 brand needs to take its online presence to the next level.
The updated app had a soft launch just before the World Cup in November 2022.
Results
The new in-app experience helps 433 to connect with the existing fans on an emotional level
The new in-app experience helps 433 to connect with the existing fans on an emotional level and reach new audiences that want to celebrate the culture of football. The upgraded app design gives the guidance and inspiration 433 brand needs to take its online presence to the next level.
The updated app had a soft launch just before the World Cup in November 2022.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
Goudsesingel 128
3011 KD Rotterdam
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Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service
Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service