KITRO
KITRO: Definitively Swiss design for an AI-driven food waste solution
Year
2025
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
Nick Boon
What we delivered
Brand Strategy
Brand Positioning
Art Direction
Brand Identity
Brand Voice & Messaging
Digital Strategy
User Experience Design
Web Design
Web Development
Service
Brand
Digital
Industry
Technology, AI and SaaS
KITRO
KITRO: Definitively Swiss design for an AI-driven food waste solution
Year
2025
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Service
Brand
Industry
Technology, AI and SaaS
KITRO
KITRO: Definitively Swiss design for an AI-driven food waste solution
Year
2025
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
Nick Boon
What we delivered
Brand Strategy
Brand Positioning
Art Direction
Brand Identity
Brand Voice & Messaging
Digital Strategy
User Experience Design
Web Design
Web Development
Service
Brand
Digital
Industry
Technology, AI and SaaS
About
Every day, one third of all food is wasted. Most of this happens in the kitchen of hotels, canteens and hospitals, where food is prepares and ever eaten. On top of the cost, this contributes to 10% of global greenhouse gas emissions. That’s why KITRO was founded.
About
Every day, one third of all food is wasted. Most of this happens in the kitchen of hotels, canteens and hospitals, where food is prepares and ever eaten. On top of the cost, this contributes to 10% of global greenhouse gas emissions. That’s why KITRO was founded.
About
Every day, one third of all food is wasted. Most of this happens in the kitchen of hotels, canteens and hospitals, where food is prepares and ever eaten. On top of the cost, this contributes to 10% of global greenhouse gas emissions. That’s why KITRO was founded.
Kitro is a proudly female-led, AI-driven food waste management solution founded and based in Switzerland. It is the only service that is fully automated and tailored for the food service industry. The technology does not require any manual effort from staff. Instead, AI-powered equipment links to an online action-focused dashboard where chefs and staff can view their food waste analysis.
Alongside the AI solution, food waste consultants work with customers using the dashboard data to create tailored strategies for minimizing waste, a key point of difference in hospitality, an industry that is all about people.
Kitro is a proudly female-led, AI-driven food waste management solution founded and based in Switzerland. It is the only service that is fully automated and tailored for the food service industry. The technology does not require any manual effort from staff. Instead, AI-powered equipment links to an online action-focused dashboard where chefs and staff can view their food waste analysis.
Alongside the AI solution, food waste consultants work with customers using the dashboard data to create tailored strategies for minimizing waste, a key point of difference in hospitality, an industry that is all about people.
Kitro is a proudly female-led, AI-driven food waste management solution founded and based in Switzerland. It is the only service that is fully automated and tailored for the food service industry. The technology does not require any manual effort from staff. Instead, AI-powered equipment links to an online action-focused dashboard where chefs and staff can view their food waste analysis.
Alongside the AI solution, food waste consultants work with customers using the dashboard data to create tailored strategies for minimizing waste, a key point of difference in hospitality, an industry that is all about people.
Problem
Articulating a genuinely unique product design
KITRO came to us with the hopes of better defining their product offering and cementing their presence in the regional market of their native Switzerland and surrounding countries. The company sits at the intersection of the high-tech and the human - the injustice of all the food being thrown away while other struggle to eat means that human connection underpins the company’s way of working, which wasn’t present enough in their brand positioning.
These differentiation factors provided the framework for the Wild Digital team to build out a detailed brand concept and direction.
Problem
Articulating a genuinely unique product design
KITRO came to us with the hopes of better defining their product offering and cementing their presence in the regional market of their native Switzerland and surrounding countries. The company sits at the intersection of the high-tech and the human - the injustice of all the food being thrown away while other struggle to eat means that human connection underpins the company’s way of working, which wasn’t present enough in their brand positioning.
These differentiation factors provided the framework for the Wild Digital team to build out a detailed brand concept and direction.
Problem
Articulating a genuinely unique product design
KITRO came to us with the hopes of better defining their product offering and cementing their presence in the regional market of their native Switzerland and surrounding countries. The company sits at the intersection of the high-tech and the human - the injustice of all the food being thrown away while other struggle to eat means that human connection underpins the company’s way of working, which wasn’t present enough in their brand positioning.
These differentiation factors provided the framework for the Wild Digital team to build out a detailed brand concept and direction.
Brand
KITRO had the opportunity to claim a distinct and untapped niche. Rooted in Swiss precision and driven by sustainability, their method of food waste management is the only AI-driven, fully automated system that transforms food waste into measurable value with effortless integration and data-driven cost savings.
Brand
KITRO had the opportunity to claim a distinct and untapped niche. Rooted in Swiss precision and driven by sustainability, their method of food waste management is the only AI-driven, fully automated system that transforms food waste into measurable value with effortless integration and data-driven cost savings.
Brand
KITRO had the opportunity to claim a distinct and untapped niche. Rooted in Swiss precision and driven by sustainability, their method of food waste management is the only AI-driven, fully automated system that transforms food waste into measurable value with effortless integration and data-driven cost savings.
We landed on a Brand Concept that speaks to KITRO’s differentiated approach and a wink to their AI integration: Transforming Kitchens with Intelligent Automation (IA).
A contrasting but equally important element of KITRO’s brand direction was the human part of their story, demonstrated by the way they connect to chefs and teams and their emphasis on the environmental impact of effective food waste management. To ensure both the tech-forward and personal elements came through, we used them as the basis for KITRO’s tone of voice principles - approachable, personable and innovative. The result is a register that inspires confidence, creates social connection and showcases KITRO’s forward-thinking solutions.
We landed on a Brand Concept that speaks to KITRO’s differentiated approach and a wink to their AI integration: Transforming Kitchens with Intelligent Automation (IA).
A contrasting but equally important element of KITRO’s brand direction was the human part of their story, demonstrated by the way they connect to chefs and teams and their emphasis on the environmental impact of effective food waste management. To ensure both the tech-forward and personal elements came through, we used them as the basis for KITRO’s tone of voice principles - approachable, personable and innovative. The result is a register that inspires confidence, creates social connection and showcases KITRO’s forward-thinking solutions.
We landed on a Brand Concept that speaks to KITRO’s differentiated approach and a wink to their AI integration: Transforming Kitchens with Intelligent Automation (IA).
A contrasting but equally important element of KITRO’s brand direction was the human part of their story, demonstrated by the way they connect to chefs and teams and their emphasis on the environmental impact of effective food waste management. To ensure both the tech-forward and personal elements came through, we used them as the basis for KITRO’s tone of voice principles - approachable, personable and innovative. The result is a register that inspires confidence, creates social connection and showcases KITRO’s forward-thinking solutions.
A quintissentially Swiss visual brand identity
An important part of KITRO’s story is their Swiss identity. During the brand workshop phase, parallels became clear between KITRO’s core principles, and foundations of Swiss design: precision, functionality, and clarity. This was the basis for the KITRO visual direction.
The primary colour palette is comprised of neutral and clean tones, which create a warm and inviting feel, with a bold Swiss Red used as a highlight colour to add contrast and visual interest. Often associated with the Swiss flag, this shade of red is a key element in Swiss graphic design, symbolizing determination and confidence, while evoking warmth and passion. It was chosen as the logo colour to evoke Swiss unity.
A quintissentially Swiss visual brand identity
An important part of KITRO’s story is their Swiss identity. During the brand workshop phase, parallels became clear between KITRO’s core principles, and foundations of Swiss design: precision, functionality, and clarity. This was the basis for the KITRO visual direction.
The primary colour palette is comprised of neutral and clean tones, which create a warm and inviting feel, with a bold Swiss Red used as a highlight colour to add contrast and visual interest. Often associated with the Swiss flag, this shade of red is a key element in Swiss graphic design, symbolizing determination and confidence, while evoking warmth and passion. It was chosen as the logo colour to evoke Swiss unity.
A quintissentially Swiss visual brand identity
An important part of KITRO’s story is their Swiss identity. During the brand workshop phase, parallels became clear between KITRO’s core principles, and foundations of Swiss design: precision, functionality, and clarity. This was the basis for the KITRO visual direction.
The primary colour palette is comprised of neutral and clean tones, which create a warm and inviting feel, with a bold Swiss Red used as a highlight colour to add contrast and visual interest. Often associated with the Swiss flag, this shade of red is a key element in Swiss graphic design, symbolizing determination and confidence, while evoking warmth and passion. It was chosen as the logo colour to evoke Swiss unity.
A secondary pastel colour palette has been added exclusively for infographics, striking a perfect balance between neutrality and vibrancy. ABC Favorit was chosen for the typography, a low-contrast grotesque from a Swiss-based type foundry that maintains balance between Swiss design principles and subtle personality. The photography direction further added to this sense of personality, capturing KITRO in real kitchens to highlight the relationship between people and technology and capturing both the innovative and human aspects of the brand.
A secondary pastel colour palette has been added exclusively for infographics, striking a perfect balance between neutrality and vibrancy. ABC Favorit was chosen for the typography, a low-contrast grotesque from a Swiss-based type foundry that maintains balance between Swiss design principles and subtle personality. The photography direction further added to this sense of personality, capturing KITRO in real kitchens to highlight the relationship between people and technology and capturing both the innovative and human aspects of the brand.
A secondary pastel colour palette has been added exclusively for infographics, striking a perfect balance between neutrality and vibrancy. ABC Favorit was chosen for the typography, a low-contrast grotesque from a Swiss-based type foundry that maintains balance between Swiss design principles and subtle personality. The photography direction further added to this sense of personality, capturing KITRO in real kitchens to highlight the relationship between people and technology and capturing both the innovative and human aspects of the brand.
Digital
The digital workshop with the KITRO team reinforced their broad goals for the brand, through the website channel. Broadly, the team wanted to give a clear solution to their customers’ problem by clearly presented them the benefits of their product.
Digital
The digital workshop with the KITRO team reinforced their broad goals for the brand, through the website channel. Broadly, the team wanted to give a clear solution to their customers’ problem by clearly presented them the benefits of their product.
Digital
The digital workshop with the KITRO team reinforced their broad goals for the brand, through the website channel. Broadly, the team wanted to give a clear solution to their customers’ problem by clearly presented them the benefits of their product.
Together, we articulated the ways that this could happen - inspiring visuals that put the client front and centre and position KITRO as a leader among their competitors. These ideas informed KITRO’s sitemap and page structure.
Design of the homepage centered around the Swiss grid, one of the main pillars from the brand development. The systematic and organised grid structure corresponded well with the two very concrete layers of proof of the homepage - real data and KITRO’s product in practice (the TARE, KITRO’s physical in-bin tracker).
Together, we articulated the ways that this could happen - inspiring visuals that put the client front and centre and position KITRO as a leader among their competitors. These ideas informed KITRO’s sitemap and page structure.
Design of the homepage centered around the Swiss grid, one of the main pillars from the brand development. The systematic and organised grid structure corresponded well with the two very concrete layers of proof of the homepage - real data and KITRO’s product in practice (the TARE, KITRO’s physical in-bin tracker).
Together, we articulated the ways that this could happen - inspiring visuals that put the client front and centre and position KITRO as a leader among their competitors. These ideas informed KITRO’s sitemap and page structure.
Design of the homepage centered around the Swiss grid, one of the main pillars from the brand development. The systematic and organised grid structure corresponded well with the two very concrete layers of proof of the homepage - real data and KITRO’s product in practice (the TARE, KITRO’s physical in-bin tracker).
We used actual data from the work KITRO had done already, using the chosen Swiss colour palette to highlight the number of meals saved so far, as well as the dollar amount of cost savings, so future clients know exactly what’s in it for them. The TARE - which stands for Track, Analyse and Reduce food waste Efficiently - is KITRO’s unique flagship device, but this wasn’t clear from their previous website. We comissioned high-quality video and photography to capture its role in KITRO’s overall process, and we added a dedicated Solutions page that outlined exactly how it worked through video and infographics.
We used actual data from the work KITRO had done already, using the chosen Swiss colour palette to highlight the number of meals saved so far, as well as the dollar amount of cost savings, so future clients know exactly what’s in it for them. The TARE - which stands for Track, Analyse and Reduce food waste Efficiently - is KITRO’s unique flagship device, but this wasn’t clear from their previous website. We comissioned high-quality video and photography to capture its role in KITRO’s overall process, and we added a dedicated Solutions page that outlined exactly how it worked through video and infographics.
We used actual data from the work KITRO had done already, using the chosen Swiss colour palette to highlight the number of meals saved so far, as well as the dollar amount of cost savings, so future clients know exactly what’s in it for them. The TARE - which stands for Track, Analyse and Reduce food waste Efficiently - is KITRO’s unique flagship device, but this wasn’t clear from their previous website. We comissioned high-quality video and photography to capture its role in KITRO’s overall process, and we added a dedicated Solutions page that outlined exactly how it worked through video and infographics.
Development that scales
After a clear handoff to development to fully capture the design intent, The KITRO website build began in Framer. Along with the main web pages, each section was set up as a reusable Framer component with interactive elements such as hover states, reveal interactions, and dynamic content areas. These components were built with editable options, so the KITRO team can update content and adjust sections without needing deep Framer knowledge.
Custom components were developed with code where Framer’s no-code environment was not sufficient, such as the interactive hover scan card over raw food elements by appearing with additional data. CMS collections were set up for scalable content such as case studies, insights, and flexible template pages. The website was handed off in Framer with clear explanation videos, so KITRO can continue managing, updating, and expanding the site after launch.
Development that scales
After a clear handoff to development to fully capture the design intent, The KITRO website build began in Framer. Along with the main web pages, each section was set up as a reusable Framer component with interactive elements such as hover states, reveal interactions, and dynamic content areas. These components were built with editable options, so the KITRO team can update content and adjust sections without needing deep Framer knowledge.
Custom components were developed with code where Framer’s no-code environment was not sufficient, such as the interactive hover scan card over raw food elements by appearing with additional data. CMS collections were set up for scalable content such as case studies, insights, and flexible template pages. The website was handed off in Framer with clear explanation videos, so KITRO can continue managing, updating, and expanding the site after launch.
Development that scales
After a clear handoff to development to fully capture the design intent, The KITRO website build began in Framer. Along with the main web pages, each section was set up as a reusable Framer component with interactive elements such as hover states, reveal interactions, and dynamic content areas. These components were built with editable options, so the KITRO team can update content and adjust sections without needing deep Framer knowledge.
Custom components were developed with code where Framer’s no-code environment was not sufficient, such as the interactive hover scan card over raw food elements by appearing with additional data. CMS collections were set up for scalable content such as case studies, insights, and flexible template pages. The website was handed off in Framer with clear explanation videos, so KITRO can continue managing, updating, and expanding the site after launch.
Results
AWAKE Movement now has a space where it can share the stories of its community whilst also highlighting its own narrative and values.
With its new website, AWAKE Movement now has a space where it can share the stories of its community whilst also highlighting its own narrative and values. The e-commerce platform elevates the brand’s digital presence and has led to an increase in trust levels amongst its customer base.
Results
AWAKE Movement now has a space where it can share the stories of its community whilst also highlighting its own narrative and values.
With its new website, AWAKE Movement now has a space where it can share the stories of its community whilst also highlighting its own narrative and values. The e-commerce platform elevates the brand’s digital presence and has led to an increase in trust levels amongst its customer base.
Results
AWAKE Movement now has a space where it can share the stories of its community whilst also highlighting its own narrative and values.
With its new website, AWAKE Movement now has a space where it can share the stories of its community whilst also highlighting its own narrative and values. The e-commerce platform elevates the brand’s digital presence and has led to an increase in trust levels amongst its customer base.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
Goudsesingel 128
3011 KD Rotterdam
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Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service
Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service