Van Dijken Glas
Crafting Digital Elegance: How Flow Lab’s New Website Mirrors Scandinavian Design Excellence
Year
2024
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Brand Positioning
Brand Identity
Digital Strategy
Web Design
Web Development
Service
Brand
Digital
Growth
Industry
Manufacturing
Van Dijken Glas
Crafting Digital Elegance: How Flow Lab’s New Website Mirrors Scandinavian Design Excellence
Year
2024
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Brand Positioning
Brand Identity
Digital Strategy
Web Design
Web Development
Service
Brand
Digital
Growth
Industry
Manufacturing
Van Dijken Glas
Crafting Digital Elegance: How Flow Lab’s New Website Mirrors Scandinavian Design Excellence
Year
2025
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Service
Brand
Industry
Technology, AI and SaaS
About
Van Dijken Glas, a family-owned company established in 1933 by Jacob van Dijken, has been synonymous with quality and independence for nearly a century. Rooted in a rich heritage of craftsmanship, and working with brands like Volvo, de Bijenkorf, Schiphol, Bvlgari and Hermes, the company has steadily built a reputation based on generations of expertise in the glass industry.
About
Van Dijken Glas, a family-owned company established in 1933 by Jacob van Dijken, has been synonymous with quality and independence for nearly a century. Rooted in a rich heritage of craftsmanship, and working with brands like Volvo, de Bijenkorf, Schiphol, Bvlgari and Hermes, the company has steadily built a reputation based on generations of expertise in the glass industry.
About
Van Dijken Glas, a family-owned company established in 1933 by Jacob van Dijken, has been synonymous with quality and independence for nearly a century. Rooted in a rich heritage of craftsmanship, and working with brands like Volvo, de Bijenkorf, Schiphol, Bvlgari and Hermes, the company has steadily built a reputation based on generations of expertise in the glass industry.
We collaborated with the creative team of van Dijken Glas to craft a brand direction and digital presence that would not only honor van Dijken Glas’s storied past but also strengthen their position as the go-to innovators in the global glass market.
We collaborated with the creative team of van Dijken Glas to craft a brand direction and digital presence that would not only honor van Dijken Glas’s storied past but also strengthen their position as the go-to innovators in the global glass market.
We collaborated with the creative team of van Dijken Glas to craft a brand direction and digital presence that would not only honor van Dijken Glas’s storied past but also strengthen their position as the go-to innovators in the global glass market.
Brand
As part of our agency's branding strategy for Van Dijken Glas, we developed the concept of "Masters in Colored Glass" envisioning a future where they set new standards in glass design and functionality.
Brand
As part of our agency's branding strategy for Van Dijken Glas, we developed the concept of "Masters in Colored Glass" envisioning a future where they set new standards in glass design and functionality.
Brand
As part of our agency's branding strategy for Van Dijken Glas, we developed the concept of "Masters in Colored Glass" envisioning a future where they set new standards in glass design and functionality.
By collaborating with visionary artists, architects, and designers, they aim to create iconic installations that not only enhance but also redefine environments, reinforcing their role as the global leader in colored glass innovation.
By collaborating with visionary artists, architects, and designers, they aim to create iconic installations that not only enhance but also redefine environments, reinforcing their role as the global leader in colored glass innovation.
By collaborating with visionary artists, architects, and designers, they aim to create iconic installations that not only enhance but also redefine environments, reinforcing their role as the global leader in colored glass innovation.
Boldly Dutch: defining the brand voice
Beyond their rich heritage and industry expertise, Van Dijken Glas embodies the hallmarks of Dutch design—innovation, experimentation, and a strong focus on functionality. No international competitor holds a similar position.
As a result, we defined their tone of voice as ‘Boldly Dutch,’ grounded in the principles of confidence, competence, and forward-thinking.
Boldly Dutch: defining the brand voice
Beyond their rich heritage and industry expertise, Van Dijken Glas embodies the hallmarks of Dutch design—innovation, experimentation, and a strong focus on functionality. No international competitor holds a similar position.
As a result, we defined their tone of voice as ‘Boldly Dutch,’ grounded in the principles of confidence, competence, and forward-thinking.
Boldly Dutch: defining the brand voice
Beyond their rich heritage and industry expertise, Van Dijken Glas embodies the hallmarks of Dutch design—innovation, experimentation, and a strong focus on functionality. No international competitor holds a similar position.
As a result, we defined their tone of voice as ‘Boldly Dutch,’ grounded in the principles of confidence, competence, and forward-thinking.
A symbol of progress and transformation
The logo concept draws inspiration from the ever-changing nature of glass and the artistry behind the Color Lam process. There are three sleek glass panels, seemingly caught in motion, their edges shifting gracefully as though flowing through space. As you look closer, the perspective of the panels reveals depth and dimension, pulling you in with its layered complexity. It’s not just a static image—it’s a symbol of progression, of transformation.
A symbol of progress and transformation
The logo concept draws inspiration from the ever-changing nature of glass and the artistry behind the Color Lam process. There are three sleek glass panels, seemingly caught in motion, their edges shifting gracefully as though flowing through space. As you look closer, the perspective of the panels reveals depth and dimension, pulling you in with its layered complexity. It’s not just a static image—it’s a symbol of progression, of transformation.
A symbol of progress and transformation
The logo concept draws inspiration from the ever-changing nature of glass and the artistry behind the Color Lam process. There are three sleek glass panels, seemingly caught in motion, their edges shifting gracefully as though flowing through space. As you look closer, the perspective of the panels reveals depth and dimension, pulling you in with its layered complexity. It’s not just a static image—it’s a symbol of progression, of transformation.
Shades of innovation: a story told in blue
The brand palette centers on blue. Blue Munsell conveys trust and clarity, like a bright morning sky, while Blue Turquoise evokes openness and creativity. Neutral tones complement these bold hues, adding balance and calm. A subtle gradient mimics light passing through glass, blending the colors into a cohesive, fluid design.
By building a booking flow based on real user behavior and intent, Tsjecho Reizen can achieve higher repeat bookings and improve customer loyalty.
Shades of innovation: a story told in blue
The brand palette centers on blue. Blue Munsell conveys trust and clarity, like a bright morning sky, while Blue Turquoise evokes openness and creativity. Neutral tones complement these bold hues, adding balance and calm. A subtle gradient mimics light passing through glass, blending the colors into a cohesive, fluid design.
By building a booking flow based on real user behavior and intent, Tsjecho Reizen can achieve higher repeat bookings and improve customer loyalty.
Shades of innovation: a story told in blue
The brand palette centers on blue. Blue Munsell conveys trust and clarity, like a bright morning sky, while Blue Turquoise evokes openness and creativity. Neutral tones complement these bold hues, adding balance and calm. A subtle gradient mimics light passing through glass, blending the colors into a cohesive, fluid design.
By building a booking flow based on real user behavior and intent, Tsjecho Reizen can achieve higher repeat bookings and improve customer loyalty.
The font that reflects the craft
The font choice for Van Dijken Glas reflects their identity. Clash Grotesk, a modern sans serif, features subtle openings that add character without overpowering the design. This balance of boldness and restraint mirrors the brand’s blend of tradition and innovation, craftsmanship and creativity. Like their glasswork, it’s a striking yet understated design that leaves a lasting impression.
The font that reflects the craft
The font choice for Van Dijken Glas reflects their identity. Clash Grotesk, a modern sans serif, features subtle openings that add character without overpowering the design. This balance of boldness and restraint mirrors the brand’s blend of tradition and innovation, craftsmanship and creativity. Like their glasswork, it’s a striking yet understated design that leaves a lasting impression.
The font that reflects the craft
The font choice for Van Dijken Glas reflects their identity. Clash Grotesk, a modern sans serif, features subtle openings that add character without overpowering the design. This balance of boldness and restraint mirrors the brand’s blend of tradition and innovation, craftsmanship and creativity. Like their glasswork, it’s a striking yet understated design that leaves a lasting impression.
The font that reflects the craft
Leading with their high-end projects, van Dijken Glas has stunning work to present. Our mission was to highlight their unique techniques and skills, showcasing the projects and letting the product images take the centre stage.
The photography and videography direction aims not just to show glass but to reveal the heart and soul of the craft, drawing the viewer into a world of artistry, passion, and innovation.
The font that reflects the craft
Leading with their high-end projects, van Dijken Glas has stunning work to present. Our mission was to highlight their unique techniques and skills, showcasing the projects and letting the product images take the centre stage.
The photography and videography direction aims not just to show glass but to reveal the heart and soul of the craft, drawing the viewer into a world of artistry, passion, and innovation.
The font that reflects the craft
Leading with their high-end projects, van Dijken Glas has stunning work to present. Our mission was to highlight their unique techniques and skills, showcasing the projects and letting the product images take the centre stage.
The photography and videography direction aims not just to show glass but to reveal the heart and soul of the craft, drawing the viewer into a world of artistry, passion, and innovation.
Lisette Mulder
Founder Tsjecho Reizen
“‘The look and feel of the new website is modern, clear and aligns well with who are as an organisation. It is professional and user-friendly, which is great for both us and our customers. We experienced the collaboration with Wild Digital as pleasant and involved, especially in terms of communication and their willingness to think along with us.’”
Lisette Mulder
Founder Tsjecho Reizen
“‘The look and feel of the new website is modern, clear and aligns well with who are as an organisation. It is professional and user-friendly, which is great for both us and our customers. We experienced the collaboration with Wild Digital as pleasant and involved, especially in terms of communication and their willingness to think along with us.’”
Digital
Central to our visual narrative was van Dijken Glas' revolutionary Color Lam technology—a marvel of clarity, color, and transparency that sets the gold standard in the glass industry. We envisioned the website as a canvas to reflect this innovation, through vivid visuals and animations that narrate the technology's brilliance and van Dijken Glas' multifaceted essence.
Digital
Central to our visual narrative was van Dijken Glas' revolutionary Color Lam technology—a marvel of clarity, color, and transparency that sets the gold standard in the glass industry. We envisioned the website as a canvas to reflect this innovation, through vivid visuals and animations that narrate the technology's brilliance and van Dijken Glas' multifaceted essence.
Digital
Central to our visual narrative was van Dijken Glas' revolutionary Color Lam technology—a marvel of clarity, color, and transparency that sets the gold standard in the glass industry. We envisioned the website as a canvas to reflect this innovation, through vivid visuals and animations that narrate the technology's brilliance and van Dijken Glas' multifaceted essence.
Our homage to van Dijken Glas' mastery and heritage- some of the techniques that took van Dijken family years to develop and perfect- was encapsulated through cinematic elegance. Collaborating with Tim Wes, a Rotterdam-based filmmaker and artist, we captured the essence of their craftsmanship in a series of Techniques videos. These visual poems beautifully echo van Dijken Glas' creative ethos.
Each frame tells a story—static images blend seamlessly with videos capturing the dynamic energy of the workshop. You witness the artisans at work, glass in motion, and the artistry that goes into every piece. The interplay of stillness and movement creates a rhythm that mirrors the craft, making the site more than just a display; it becomes a living, breathing reflection of the craftsmanship behind van Dijken Glas.
Our homage to van Dijken Glas' mastery and heritage- some of the techniques that took van Dijken family years to develop and perfect- was encapsulated through cinematic elegance. Collaborating with Tim Wes, a Rotterdam-based filmmaker and artist, we captured the essence of their craftsmanship in a series of Techniques videos. These visual poems beautifully echo van Dijken Glas' creative ethos.
Each frame tells a story—static images blend seamlessly with videos capturing the dynamic energy of the workshop. You witness the artisans at work, glass in motion, and the artistry that goes into every piece. The interplay of stillness and movement creates a rhythm that mirrors the craft, making the site more than just a display; it becomes a living, breathing reflection of the craftsmanship behind van Dijken Glas.
Our homage to van Dijken Glas' mastery and heritage- some of the techniques that took van Dijken family years to develop and perfect- was encapsulated through cinematic elegance. Collaborating with Tim Wes, a Rotterdam-based filmmaker and artist, we captured the essence of their craftsmanship in a series of Techniques videos. These visual poems beautifully echo van Dijken Glas' creative ethos.
Each frame tells a story—static images blend seamlessly with videos capturing the dynamic energy of the workshop. You witness the artisans at work, glass in motion, and the artistry that goes into every piece. The interplay of stillness and movement creates a rhythm that mirrors the craft, making the site more than just a display; it becomes a living, breathing reflection of the craftsmanship behind van Dijken Glas.
Results
Claim a competitive advantage
Our collaboration with van Dijken Glas successfully elevated their brand, positioning them among global leaders in the glass industry. By crafting a cohesive brand identity—rooted in innovation, craftsmanship, and their unique Color Lam technology—we helped them break through international markets and claim a competitive advantage.
The new digital presence and dynamic design brought their legacy and cutting-edge innovations to life, attracting new opportunities and partnerships on a global scale. Van Dijken Glas is now well-equipped to dominate the international glass market, with a brand that reflects both their rich history and forward-thinking vision.
Results
Claim a competitive advantage
Our collaboration with van Dijken Glas successfully elevated their brand, positioning them among global leaders in the glass industry. By crafting a cohesive brand identity—rooted in innovation, craftsmanship, and their unique Color Lam technology—we helped them break through international markets and claim a competitive advantage.
The new digital presence and dynamic design brought their legacy and cutting-edge innovations to life, attracting new opportunities and partnerships on a global scale. Van Dijken Glas is now well-equipped to dominate the international glass market, with a brand that reflects both their rich history and forward-thinking vision.
Results
Claim a competitive advantage
Our collaboration with van Dijken Glas successfully elevated their brand, positioning them among global leaders in the glass industry. By crafting a cohesive brand identity—rooted in innovation, craftsmanship, and their unique Color Lam technology—we helped them break through international markets and claim a competitive advantage.
The new digital presence and dynamic design brought their legacy and cutting-edge innovations to life, attracting new opportunities and partnerships on a global scale. Van Dijken Glas is now well-equipped to dominate the international glass market, with a brand that reflects both their rich history and forward-thinking vision.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
Goudsesingel 128
3011 KD Rotterdam
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Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service
Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service