FC Straat
An online platform for aspiring footballers from around the globe
Year
2024
Project Team
William Duijzer
What we delivered
Digital Strategy
User Experience Design
User Interface
Web Design
Service
Digital
Industry
Sports
FC Straat
An online platform for aspiring footballers from around the globe
Year
2024
Project Team
William Duijzer
What we delivered
Digital Strategy
User Experience Design
User Interface
Web Design
Service
Digital
Industry
Sports
FC Straat
An online platform for aspiring footballers from around the globe
Year
2025
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Service
Brand
Industry
Technology, AI and SaaS
About
Together with Pionect and a freestyle footballer Soufiane Touzani, we built an entire digital ecosystem from the ground up. From creating a design system to implementing an e-commerce platform, we helped the footballer's dream of establishing the biggest online football club in the Netherlands to become a reality.
About
Together with Pionect and a freestyle footballer Soufiane Touzani, we built an entire digital ecosystem from the ground up. From creating a design system to implementing an e-commerce platform, we helped the footballer's dream of establishing the biggest online football club in the Netherlands to become a reality.
About
Together with Pionect and a freestyle footballer Soufiane Touzani, we built an entire digital ecosystem from the ground up. From creating a design system to implementing an e-commerce platform, we helped the footballer's dream of establishing the biggest online football club in the Netherlands to become a reality.
Problem
What started off as a convenient medium, transformed into a large-scale production platform
The famous Dutch-Moroccan footballer, Soufiane Touzani, rose to popularity via his YouTube channel.
What started off as a convenient medium to showcase his freestyle abilities has transformed into a large-scale global production platform with an audience of almost one million. As his fame grew, Touzani wanted to go beyond uploading videos to being able to directly help street footballers worldwide.
This idea lead to the birth of FC Straat, an online football club whose mission is to improve its member’s performance.
Problem
What started off as a convenient medium, transformed into a large-scale production platform
The famous Dutch-Moroccan footballer, Soufiane Touzani, rose to popularity via his YouTube channel.
What started off as a convenient medium to showcase his freestyle abilities has transformed into a large-scale global production platform with an audience of almost one million. As his fame grew, Touzani wanted to go beyond uploading videos to being able to directly help street footballers worldwide.
This idea lead to the birth of FC Straat, an online football club whose mission is to improve its member’s performance.
Problem
What started off as a convenient medium, transformed into a large-scale production platform
The famous Dutch-Moroccan footballer, Soufiane Touzani, rose to popularity via his YouTube channel.
What started off as a convenient medium to showcase his freestyle abilities has transformed into a large-scale global production platform with an audience of almost one million. As his fame grew, Touzani wanted to go beyond uploading videos to being able to directly help street footballers worldwide.
This idea lead to the birth of FC Straat, an online football club whose mission is to improve its member’s performance.
Digital
Touzani aimed to personally help aspiring football players around the world. So the platform is engulfed in an immersive online experience which comprises of a landing page, a signup funnel, and personalised player profiles with your very own player card.
Digital
Touzani aimed to personally help aspiring football players around the world. So the platform is engulfed in an immersive online experience which comprises of a landing page, a signup funnel, and personalised player profiles with your very own player card.
Digital
Touzani aimed to personally help aspiring football players around the world. So the platform is engulfed in an immersive online experience which comprises of a landing page, a signup funnel, and personalised player profiles with your very own player card.
These profiles enable users to access exclusive video content revolving around training, nutrition but also relaxation. From enticing to explaining, the additional pages boosted FC Straat's online presence and provided more depth to the user browsing experience.
These profiles enable users to access exclusive video content revolving around training, nutrition but also relaxation. From enticing to explaining, the additional pages boosted FC Straat's online presence and provided more depth to the user browsing experience.
These profiles enable users to access exclusive video content revolving around training, nutrition but also relaxation. From enticing to explaining, the additional pages boosted FC Straat's online presence and provided more depth to the user browsing experience.
Telling a story in a consistent manner
Touzani already had an established and mature brand, so the client's style briefing and preferences were pretty straightforward. Thus, after mapping out his brand positioning, we developed a design system with set of brand principles and assets which defined how FC Straat should look, move and sound across all channels.
This library of reusable components will continue to grow as the digital environment does. Still, it allows us to develop new features at a quicker pace while ensuring consistency and uniformity.
Telling a story in a consistent manner
Touzani already had an established and mature brand, so the client's style briefing and preferences were pretty straightforward. Thus, after mapping out his brand positioning, we developed a design system with set of brand principles and assets which defined how FC Straat should look, move and sound across all channels.
This library of reusable components will continue to grow as the digital environment does. Still, it allows us to develop new features at a quicker pace while ensuring consistency and uniformity.
Telling a story in a consistent manner
Touzani already had an established and mature brand, so the client's style briefing and preferences were pretty straightforward. Thus, after mapping out his brand positioning, we developed a design system with set of brand principles and assets which defined how FC Straat should look, move and sound across all channels.
This library of reusable components will continue to grow as the digital environment does. Still, it allows us to develop new features at a quicker pace while ensuring consistency and uniformity.
Scalable e-commerce platform
Touzani didn’t only want to provide players with tangible tips and tricks; he also envisioned to provide players with tools, supplements and swag to improve their in-game performance. So using the established design system, we built an e-commerce platform with Pionect's solution Daalder.io.
This framework allowed us to achieve the FC Straat look and feel, and implement all the necessary functionalities whilst reducing our development time.
Scalable e-commerce platform
Touzani didn’t only want to provide players with tangible tips and tricks; he also envisioned to provide players with tools, supplements and swag to improve their in-game performance. So using the established design system, we built an e-commerce platform with Pionect's solution Daalder.io.
This framework allowed us to achieve the FC Straat look and feel, and implement all the necessary functionalities whilst reducing our development time.
Scalable e-commerce platform
Touzani didn’t only want to provide players with tangible tips and tricks; he also envisioned to provide players with tools, supplements and swag to improve their in-game performance. So using the established design system, we built an e-commerce platform with Pionect's solution Daalder.io.
This framework allowed us to achieve the FC Straat look and feel, and implement all the necessary functionalities whilst reducing our development time.
Soufian Touzani
Founder TouzaniFC & FC Straat
“I strongly recommend Wild Digital to everyone interested in running a successful online business! They are fun to work with—approachable, authentic and ready to step in and help when needed.”
Soufian Touzani
Founder TouzaniFC & FC Straat
“I strongly recommend Wild Digital to everyone interested in running a successful online business! They are fun to work with—approachable, authentic and ready to step in and help when needed.”
Results
17.958 new users
Within the first six months after the launch 17.958 users have signed up and become members of the FC Straat community, making it the largest online football club in The Netherlands.
Monthly visitors
81K
+6,650% vs last year
Results
17.958 new users
Within the first six months after the launch 17.958 users have signed up and become members of the FC Straat community, making it the largest online football club in The Netherlands.
Monthly visitors
81K
+6,650% vs last year
Results
17.958 new users
Within the first six months after the launch 17.958 users have signed up and become members of the FC Straat community, making it the largest online football club in The Netherlands.
Monthly visitors
81K
+6,650% vs last year
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
Goudsesingel 128
3011 KD Rotterdam
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Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service
Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service