Leadinfo
A digital home for Europe's next SaaS unicorn
Year
2024
Project Team
William Duijzer
What we delivered
Brand Positioning
User Experience Design
Web Design
Web Development
Service
Brand
Digital
Industry
Technology, AI and SaaS
Leadinfo
A digital home for Europe's next SaaS unicorn
Year
2024
Project Team
William Duijzer
What we delivered
Brand Positioning
User Experience Design
Web Design
Web Development
Service
Brand
Digital
Industry
Technology, AI and SaaS
Leadinfo
A digital home for Europe's next SaaS unicorn
Year
2025
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Service
Brand
Industry
Technology, AI and SaaS
About
Leadinfo, one of the fastest-growing SaaS scale-ups in the Netherlands, was aiming for international growth. They needed a new brand strategy and website claiming their position as market leaders in B2B lead generation software.
About
Leadinfo, one of the fastest-growing SaaS scale-ups in the Netherlands, was aiming for international growth. They needed a new brand strategy and website claiming their position as market leaders in B2B lead generation software.
About
Leadinfo, one of the fastest-growing SaaS scale-ups in the Netherlands, was aiming for international growth. They needed a new brand strategy and website claiming their position as market leaders in B2B lead generation software.
Wild Digital helped Leadinfo navigate this journey through a digital transformation. From redefining its core values to a new strategic direction for the brand. Resulting in the design and development of a new digital home in seven languages.
Wild Digital helped Leadinfo navigate this journey through a digital transformation. From redefining its core values to a new strategic direction for the brand. Resulting in the design and development of a new digital home in seven languages.
Wild Digital helped Leadinfo navigate this journey through a digital transformation. From redefining its core values to a new strategic direction for the brand. Resulting in the design and development of a new digital home in seven languages.
Brand
The assertive character and ambitions of the brand drove the positioning, together with a deep understanding of their target audience. We identified two brand archetypes that captured the brand essence: a rebel and a hero.
Brand
The assertive character and ambitions of the brand drove the positioning, together with a deep understanding of their target audience. We identified two brand archetypes that captured the brand essence: a rebel and a hero.
Brand
The assertive character and ambitions of the brand drove the positioning, together with a deep understanding of their target audience. We identified two brand archetypes that captured the brand essence: a rebel and a hero.
Someone who is purposeful and strives to raise the bar, being self-aware and confident. This direction helped differentiate Leadinfo from the crowd and gave the brand a unique personality.
Someone who is purposeful and strives to raise the bar, being self-aware and confident. This direction helped differentiate Leadinfo from the crowd and gave the brand a unique personality.
Someone who is purposeful and strives to raise the bar, being self-aware and confident. This direction helped differentiate Leadinfo from the crowd and gave the brand a unique personality.
Messaging for a big personality
The pay-off "You lost sales today and didn't even know it" captured this bold and new direction. We used simple, to-the-point language, leaving prospects feeling empowered while weaving in Leadinfo’s brand identity and core values into strong copy.
Messaging for a big personality
The pay-off "You lost sales today and didn't even know it" captured this bold and new direction. We used simple, to-the-point language, leaving prospects feeling empowered while weaving in Leadinfo’s brand identity and core values into strong copy.
Messaging for a big personality
The pay-off "You lost sales today and didn't even know it" captured this bold and new direction. We used simple, to-the-point language, leaving prospects feeling empowered while weaving in Leadinfo’s brand identity and core values into strong copy.
Digital
The challenge was to strike a balance between boldness and approachability. We wanted the design to emanate strength and confidence while simultaneously remaining open and understandable, needless to say, keeping it different from its competitors
Digital
The challenge was to strike a balance between boldness and approachability. We wanted the design to emanate strength and confidence while simultaneously remaining open and understandable, needless to say, keeping it different from its competitors
Digital
The challenge was to strike a balance between boldness and approachability. We wanted the design to emanate strength and confidence while simultaneously remaining open and understandable, needless to say, keeping it different from its competitors
Our approach was to highlight the product by bringing it to life via our design choices and engage the target audience with our writing style.
Our approach was to highlight the product by bringing it to life via our design choices and engage the target audience with our writing style.
Our approach was to highlight the product by bringing it to life via our design choices and engage the target audience with our writing style.
Han Kleppe
Founder & CEO
“Wild Digital delivered on our expectations and are very pleasant to work with—great results and effective design. What made working with them a good experience was their openness, flexibility, agility, and professionalism.”
Han Kleppe
Founder & CEO
“Wild Digital delivered on our expectations and are very pleasant to work with—great results and effective design. What made working with them a good experience was their openness, flexibility, agility, and professionalism.”
Results
The new direction and website enabled Leadinfo to accelerate its international expansion
The new platform speaks to its target audience and highlights the brand values and product while conveying prowess and trustworthiness. This resulted in:
Monthly visitors
81K
+6,650% vs last year
Results
The new direction and website enabled Leadinfo to accelerate its international expansion
The new platform speaks to its target audience and highlights the brand values and product while conveying prowess and trustworthiness. This resulted in:
Monthly visitors
81K
+6,650% vs last year
Results
The new direction and website enabled Leadinfo to accelerate its international expansion
The new platform speaks to its target audience and highlights the brand values and product while conveying prowess and trustworthiness. This resulted in:
Monthly visitors
81K
+6,650% vs last year
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
Goudsesingel 128
3011 KD Rotterdam
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Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service
Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service