MCB
New brand identity highlighting the commitment to sustainability
Year
2024
Project Team
William Duijzer
Sara Barahona Martín
Nick Boon
What we delivered
Brand Strategy
Brand Positioning
Brand Identity
Service
Brand
Digital
Industry
Manufacturing
MCB
New brand identity highlighting the commitment to sustainability
Year
2024
Project Team
William Duijzer
Sara Barahona Martín
Nick Boon
What we delivered
Brand Strategy
Brand Positioning
Brand Identity
Service
Brand
Digital
Industry
Manufacturing
MCB
New brand identity highlighting the commitment to sustainability
Year
2025
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Service
Brand
Industry
Technology, AI and SaaS
About
Step into the world of sustainable design as we proudly unveil our collaboration with MCB Milieutechniek, the specialist in production of recycling containers.
About
Step into the world of sustainable design as we proudly unveil our collaboration with MCB Milieutechniek, the specialist in production of recycling containers.
About
Step into the world of sustainable design as we proudly unveil our collaboration with MCB Milieutechniek, the specialist in production of recycling containers.
In our creative journey, we focused on capturing MCB Milieutechniek's essence through concept and branding, highlighting their commitment to sustainability, adaptability, and customization.
In our creative journey, we focused on capturing MCB Milieutechniek's essence through concept and branding, highlighting their commitment to sustainability, adaptability, and customization.
In our creative journey, we focused on capturing MCB Milieutechniek's essence through concept and branding, highlighting their commitment to sustainability, adaptability, and customization.
Brand
Sustainability shapes the work of MCB Milieutechniek. The focus on quality, durability and CO2 emission reductions has been in the DNA of the company since its establishment in 2000.
Brand
Sustainability shapes the work of MCB Milieutechniek. The focus on quality, durability and CO2 emission reductions has been in the DNA of the company since its establishment in 2000.
Brand
Sustainability shapes the work of MCB Milieutechniek. The focus on quality, durability and CO2 emission reductions has been in the DNA of the company since its establishment in 2000.
Next to the in-house production of containers, MCB Milieutechniek is advising governments and companies on the best ways to organize the collection and recycling of waste.
These integral facets seamlessly merged to form a unified brand concept of "Shaping," complemented by the powerful tagline, "MCB Milieutechniek shapes the flow of recyclable materials."
Next to the in-house production of containers, MCB Milieutechniek is advising governments and companies on the best ways to organize the collection and recycling of waste.
These integral facets seamlessly merged to form a unified brand concept of "Shaping," complemented by the powerful tagline, "MCB Milieutechniek shapes the flow of recyclable materials."
Next to the in-house production of containers, MCB Milieutechniek is advising governments and companies on the best ways to organize the collection and recycling of waste.
These integral facets seamlessly merged to form a unified brand concept of "Shaping," complemented by the powerful tagline, "MCB Milieutechniek shapes the flow of recyclable materials."
A logo embodying the interplay of different shapes
We've crafted a dynamic logo, embodying the interplay of different shapes. Symbolically, this logo represents MCB Milieutechniek's profound dedication to shaping their products and the world around them. From the literal molding of containers to the figurative transformation driven by their values, MCB Milieutechniek shapes with purpose.
A logo embodying the interplay of different shapes
We've crafted a dynamic logo, embodying the interplay of different shapes. Symbolically, this logo represents MCB Milieutechniek's profound dedication to shaping their products and the world around them. From the literal molding of containers to the figurative transformation driven by their values, MCB Milieutechniek shapes with purpose.
A logo embodying the interplay of different shapes
We've crafted a dynamic logo, embodying the interplay of different shapes. Symbolically, this logo represents MCB Milieutechniek's profound dedication to shaping their products and the world around them. From the literal molding of containers to the figurative transformation driven by their values, MCB Milieutechniek shapes with purpose.
Infusing the brand with a fresh and exuberant personality
We revitalized the color palette by introducing an expanded range of invigorating green and vibrant purple tones, infusing the brand with a fresh and exuberant personality. The distinctive Attila font, a captivating hybrid of sans serif and serif, adds a touch of charm with its intricate details, ultimately creating a distinctive and contemporary aesthetic.
Infusing the brand with a fresh and exuberant personality
We revitalized the color palette by introducing an expanded range of invigorating green and vibrant purple tones, infusing the brand with a fresh and exuberant personality. The distinctive Attila font, a captivating hybrid of sans serif and serif, adds a touch of charm with its intricate details, ultimately creating a distinctive and contemporary aesthetic.
Infusing the brand with a fresh and exuberant personality
We revitalized the color palette by introducing an expanded range of invigorating green and vibrant purple tones, infusing the brand with a fresh and exuberant personality. The distinctive Attila font, a captivating hybrid of sans serif and serif, adds a touch of charm with its intricate details, ultimately creating a distinctive and contemporary aesthetic.
Imagery that pays homage to the beauty of nature
To further enhance the brand's visual language, we developed a captivating combination of container shapes and environmental photography. Conceptual imagery featuring leaves and natural elements pays homage to the beauty of nature, serving as a powerful testament to MCB Milieutechniek's remarkable efforts in championing sustainability.
Imagery that pays homage to the beauty of nature
To further enhance the brand's visual language, we developed a captivating combination of container shapes and environmental photography. Conceptual imagery featuring leaves and natural elements pays homage to the beauty of nature, serving as a powerful testament to MCB Milieutechniek's remarkable efforts in championing sustainability.
Imagery that pays homage to the beauty of nature
To further enhance the brand's visual language, we developed a captivating combination of container shapes and environmental photography. Conceptual imagery featuring leaves and natural elements pays homage to the beauty of nature, serving as a powerful testament to MCB Milieutechniek's remarkable efforts in championing sustainability.
Gerwin van der Welle
Sales Manager - MCB Milieutechniek
"We are very satisfied with Wild Digital. We thank the Wild Digital team for the warm cooperation, good communication and the wonderful result."
Gerwin van der Welle
Sales Manager - MCB Milieutechniek
"We are very satisfied with Wild Digital. We thank the Wild Digital team for the warm cooperation, good communication and the wonderful result."
Results
MCB Milieutechniek sought to make a significant impact
Which happened at three prominent events: Gemeentelijk Grondstoffencongres 2023, NVRD Jaarcongres, and Reinigings Demo Dagen. We supported their preparations by orchestrating a successful soft launch of the brand at these events. Now, brace yourself for the next phase: an upcoming website update that will propel their brand to new heights.
Results
MCB Milieutechniek sought to make a significant impact
Which happened at three prominent events: Gemeentelijk Grondstoffencongres 2023, NVRD Jaarcongres, and Reinigings Demo Dagen. We supported their preparations by orchestrating a successful soft launch of the brand at these events. Now, brace yourself for the next phase: an upcoming website update that will propel their brand to new heights.
Results
MCB Milieutechniek sought to make a significant impact
Which happened at three prominent events: Gemeentelijk Grondstoffencongres 2023, NVRD Jaarcongres, and Reinigings Demo Dagen. We supported their preparations by orchestrating a successful soft launch of the brand at these events. Now, brace yourself for the next phase: an upcoming website update that will propel their brand to new heights.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
Goudsesingel 128
3011 KD Rotterdam
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Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service
Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service