Tournify
Building better sports tournaments with a brand, website and app hat-trick
Year
2024
Project Team
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Brand Positioning
Art Direction
Brand Identity
Brand Voice & Messaging
Digital Strategy
User Experience Design
Web Design
Web Development
Service
Brand
Digital
Industry
Sports
Tournify
Building better sports tournaments with a brand, website and app hat-trick
Year
2024
Project Team
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Brand Positioning
Art Direction
Brand Identity
Brand Voice & Messaging
Digital Strategy
User Experience Design
Web Design
Web Development
Service
Brand
Digital
Industry
Sports
Tournify
Building better sports tournaments with a brand, website and app hat-trick
Year
2024
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Service
Brand
Industry
Sports
About
For Tournify, team sports is all about experience and spirit. And these elements really come together in a tournament. Competition, prestige, and performance all build to an exciting climax.
About
For Tournify, team sports is all about experience and spirit. And these elements really come together in a tournament. Competition, prestige, and performance all build to an exciting climax.
About
For Tournify, team sports is all about experience and spirit. And these elements really come together in a tournament. Competition, prestige, and performance all build to an exciting climax.
Tournify wanted to champion tournament and league organisers to create unforgettable events that inspire, unite and elevate players around the world. Their aim was to become the go-to platform for every tournament and league worldwide, providing a full-service solution for inspiration, organization, and communication.
Tournify wanted to champion tournament and league organisers to create unforgettable events that inspire, unite and elevate players around the world. Their aim was to become the go-to platform for every tournament and league worldwide, providing a full-service solution for inspiration, organization, and communication.
Tournify wanted to champion tournament and league organisers to create unforgettable events that inspire, unite and elevate players around the world. Their aim was to become the go-to platform for every tournament and league worldwide, providing a full-service solution for inspiration, organization, and communication.
Problem
Inconsistency was the biggest bottleneck
When they came to Wild Digital, Tournify were seeking a redesign for their app, which lacked clear navigation and mainly showcased football. But to meet their goals, Tournify would need to go beyond an app revamp and start at the beginning: by realigning their brand.
Their current branding was inconsistent across their platforms and channels, and as a growing organization, an update of their visual and verbal identity would be just as important as a digital refresh.
Problem
Inconsistency was the biggest bottleneck
When they came to Wild Digital, Tournify were seeking a redesign for their app, which lacked clear navigation and mainly showcased football. But to meet their goals, Tournify would need to go beyond an app revamp and start at the beginning: by realigning their brand.
Their current branding was inconsistent across their platforms and channels, and as a growing organization, an update of their visual and verbal identity would be just as important as a digital refresh.
Problem
Inconsistency was the biggest bottleneck
When they came to Wild Digital, Tournify were seeking a redesign for their app, which lacked clear navigation and mainly showcased football. But to meet their goals, Tournify would need to go beyond an app revamp and start at the beginning: by realigning their brand.
Their current branding was inconsistent across their platforms and channels, and as a growing organization, an update of their visual and verbal identity would be just as important as a digital refresh.
Brand
Though Tournify had some brand elements they wanted to retain, Wild Digital were still eager to dive deep into the brand's motivation, values, and target audience. After workshop sessions and deep market research, we landed on the brand concept that Tournify felt was the most natural evolution of their existing brand: Connecting.
Brand
Though Tournify had some brand elements they wanted to retain, Wild Digital were still eager to dive deep into the brand's motivation, values, and target audience. After workshop sessions and deep market research, we landed on the brand concept that Tournify felt was the most natural evolution of their existing brand: Connecting.
Brand
Though Tournify had some brand elements they wanted to retain, Wild Digital were still eager to dive deep into the brand's motivation, values, and target audience. After workshop sessions and deep market research, we landed on the brand concept that Tournify felt was the most natural evolution of their existing brand: Connecting.
This captures the community focus that drove the creation of the app, and the values of its user base of mostly volunteers. At the heart of the concept was a triangle, symbolizing the essential connection between these key pillars: the teams (and the matches they play), the organizers (anyone who facilitates and manages the games), and the fans (who encourage and support the teams). Each point plays an important and balanced role in the platform's success.
This captures the community focus that drove the creation of the app, and the values of its user base of mostly volunteers. At the heart of the concept was a triangle, symbolizing the essential connection between these key pillars: the teams (and the matches they play), the organizers (anyone who facilitates and manages the games), and the fans (who encourage and support the teams). Each point plays an important and balanced role in the platform's success.
This captures the community focus that drove the creation of the app, and the values of its user base of mostly volunteers. At the heart of the concept was a triangle, symbolizing the essential connection between these key pillars: the teams (and the matches they play), the organizers (anyone who facilitates and manages the games), and the fans (who encourage and support the teams). Each point plays an important and balanced role in the platform's success.
It was this triangle that provided a logical basis for the new logo. Each of the three pillars is depicted as a unique shape, carefully placed within a triangular grid that emphasizes unity and balance. Together, these shapes create a clockwise rotation, conveying a sense of movement, dynamism, and energy. In the animated version of the logo, the rotational effect will reinforce the momentum and synergy among the three groups. This design captures the essence of Tournify: a unified experience that celebrates connection, collaboration, and shared enthusiasm.
It was this triangle that provided a logical basis for the new logo. Each of the three pillars is depicted as a unique shape, carefully placed within a triangular grid that emphasizes unity and balance. Together, these shapes create a clockwise rotation, conveying a sense of movement, dynamism, and energy. In the animated version of the logo, the rotational effect will reinforce the momentum and synergy among the three groups. This design captures the essence of Tournify: a unified experience that celebrates connection, collaboration, and shared enthusiasm.
It was this triangle that provided a logical basis for the new logo. Each of the three pillars is depicted as a unique shape, carefully placed within a triangular grid that emphasizes unity and balance. Together, these shapes create a clockwise rotation, conveying a sense of movement, dynamism, and energy. In the animated version of the logo, the rotational effect will reinforce the momentum and synergy among the three groups. This design captures the essence of Tournify: a unified experience that celebrates connection, collaboration, and shared enthusiasm.
Courting colour
Bright colours and bold geometric shapes are a cornerstone of team sports — from team uniforms and equipment, to looking out at a sea of fans in vibrant team merchandise. We captured this energy and optimism, with two primary colours: Electric Blue, a bold shade that draws attention while feeling fresh, and Arctic Lime, a high-energy accent colour that represents the enthusiastic spirit of players, organiser and fans.
Bold use of shape and colour is also central to the iconography and patterns in Tournify’s visual identity. Together, these colours (along with a contrasting neutral secondary palette) create a vibrant and balanced contrast that reflects Tournify's essence: an exciting, trusting, and connected experience.
Courting colour
Bright colours and bold geometric shapes are a cornerstone of team sports — from team uniforms and equipment, to looking out at a sea of fans in vibrant team merchandise. We captured this energy and optimism, with two primary colours: Electric Blue, a bold shade that draws attention while feeling fresh, and Arctic Lime, a high-energy accent colour that represents the enthusiastic spirit of players, organiser and fans.
Bold use of shape and colour is also central to the iconography and patterns in Tournify’s visual identity. Together, these colours (along with a contrasting neutral secondary palette) create a vibrant and balanced contrast that reflects Tournify's essence: an exciting, trusting, and connected experience.
Courting colour
Bright colours and bold geometric shapes are a cornerstone of team sports — from team uniforms and equipment, to looking out at a sea of fans in vibrant team merchandise. We captured this energy and optimism, with two primary colours: Electric Blue, a bold shade that draws attention while feeling fresh, and Arctic Lime, a high-energy accent colour that represents the enthusiastic spirit of players, organiser and fans.
Bold use of shape and colour is also central to the iconography and patterns in Tournify’s visual identity. Together, these colours (along with a contrasting neutral secondary palette) create a vibrant and balanced contrast that reflects Tournify's essence: an exciting, trusting, and connected experience.
Supporting brand elements reinforced and complemented these components. Application icons such as arrows, menu, and other interface elements, were incorporated to ensure a cohesive and user-friendly experience. A photographic approach was developed to reflect the dynamic nature of sports, showcasing not just the action on the field, but also the dedication of organisers and fans.
For typography, we went with Sohne Breit — its wide letterforms and bold structure convey strength and impact, while the nod to Helvetica represents a professional, trustworthy feel.
Supporting brand elements reinforced and complemented these components. Application icons such as arrows, menu, and other interface elements, were incorporated to ensure a cohesive and user-friendly experience. A photographic approach was developed to reflect the dynamic nature of sports, showcasing not just the action on the field, but also the dedication of organisers and fans.
For typography, we went with Sohne Breit — its wide letterforms and bold structure convey strength and impact, while the nod to Helvetica represents a professional, trustworthy feel.
Supporting brand elements reinforced and complemented these components. Application icons such as arrows, menu, and other interface elements, were incorporated to ensure a cohesive and user-friendly experience. A photographic approach was developed to reflect the dynamic nature of sports, showcasing not just the action on the field, but also the dedication of organisers and fans.
For typography, we went with Sohne Breit — its wide letterforms and bold structure convey strength and impact, while the nod to Helvetica represents a professional, trustworthy feel.
Digital
After updating the branding identity, we started on redesign of Tournify’s website. Alongside applying their new design direction to the entire site, we also set out to better articulate Tournify’s features, giving each one its own detail page for users to learn more.
Digital
After updating the branding identity, we started on redesign of Tournify’s website. Alongside applying their new design direction to the entire site, we also set out to better articulate Tournify’s features, giving each one its own detail page for users to learn more.
Digital
After updating the branding identity, we started on redesign of Tournify’s website. Alongside applying their new design direction to the entire site, we also set out to better articulate Tournify’s features, giving each one its own detail page for users to learn more.
Digital
After updating the branding identity, we started on redesign of Tournify’s website. Alongside applying their new design direction to the entire site, we also set out to better articulate Tournify’s features, giving each one its own detail page for users to learn more.
Having completed the brand work, we had a lot to draw from when creating wireframes for the website. Starting with the landing page, we geared everything towards answering the questions that organisers might have, incorporating an interactive slideshow to demonstrate different layout options, and including user testimonials for extra credibility.
Having completed the brand work, we had a lot to draw from when creating wireframes for the website. Starting with the landing page, we geared everything towards answering the questions that organisers might have, incorporating an interactive slideshow to demonstrate different layout options, and including user testimonials for extra credibility.
Having completed the brand work, we had a lot to draw from when creating wireframes for the website. Starting with the landing page, we geared everything towards answering the questions that organisers might have, incorporating an interactive slideshow to demonstrate different layout options, and including user testimonials for extra credibility.
Having completed the brand work, we had a lot to draw from when creating wireframes for the website. Starting with the landing page, we geared everything towards answering the questions that organisers might have, incorporating an interactive slideshow to demonstrate different layout options, and including user testimonials for extra credibility.
And front and centre on the homepage is the ‘tournaments row’, which provides a snapshot of the wide range of tournaments being organised through the Tournify app, from Netball in the UK to Archery in Malaysia.
Finally, to ensure the app’s price breakdown was as clear as possible, we added a detailed pricing page that outlined each package and included FAQs.
And front and centre on the homepage is the ‘tournaments row’, which provides a snapshot of the wide range of tournaments being organised through the Tournify app, from Netball in the UK to Archery in Malaysia.
Finally, to ensure the app’s price breakdown was as clear as possible, we added a detailed pricing page that outlined each package and included FAQs.
And front and centre on the homepage is the ‘tournaments row’, which provides a snapshot of the wide range of tournaments being organised through the Tournify app, from Netball in the UK to Archery in Malaysia.
Finally, to ensure the app’s price breakdown was as clear as possible, we added a detailed pricing page that outlined each package and included FAQs.
Seamless screens, streamlined tournament
In a UX workshop, we drilled down to Tournify’s objectives for their app. Much like the website, community was top-of-mind when it came to the team’s goals. They wanted accessibility and ease of use for everyone in their community. Customisability was also a priority, so organisers could set up scheduling, registrations, and scorekeeping according to their unique preferences.
Seamless screens, streamlined tournament
In a UX workshop, we drilled down to Tournify’s objectives for their app. Much like the website, community was top-of-mind when it came to the team’s goals. They wanted accessibility and ease of use for everyone in their community. Customisability was also a priority, so organisers could set up scheduling, registrations, and scorekeeping according to their unique preferences.
Seamless screens, streamlined tournament
In a UX workshop, we drilled down to Tournify’s objectives for their app. Much like the website, community was top-of-mind when it came to the team’s goals. They wanted accessibility and ease of use for everyone in their community. Customisability was also a priority, so organisers could set up scheduling, registrations, and scorekeeping according to their unique preferences.
We created a sitemap and mapped all current flows, to determine what was missing and what needed to be updated. Then the exploration phase began, where we sketched out possible flows and screens. Wild Digital developed the primary app screens: Map Overview, Home, Hub and Schedule.
We defined the direction and style in close collaboration with the Tournify team, laying the design foundations that enabled them to build new screens themselves. The Hub page, which specifically targeted tournament participants, was designed so they could easily see their next match and how other teams performed (we also created a dedicated Find Tournaments feature so they could search in their area).
We also created customiseable widgets for organisers to choose from, depending on the needs of their tournament.
We created a sitemap and mapped all current flows, to determine what was missing and what needed to be updated. Then the exploration phase began, where we sketched out possible flows and screens. Wild Digital developed the primary app screens: Map Overview, Home, Hub and Schedule.
We defined the direction and style in close collaboration with the Tournify team, laying the design foundations that enabled them to build new screens themselves. The Hub page, which specifically targeted tournament participants, was designed so they could easily see their next match and how other teams performed (we also created a dedicated Find Tournaments feature so they could search in their area).
We also created customiseable widgets for organisers to choose from, depending on the needs of their tournament.
We created a sitemap and mapped all current flows, to determine what was missing and what needed to be updated. Then the exploration phase began, where we sketched out possible flows and screens. Wild Digital developed the primary app screens: Map Overview, Home, Hub and Schedule.
We defined the direction and style in close collaboration with the Tournify team, laying the design foundations that enabled them to build new screens themselves. The Hub page, which specifically targeted tournament participants, was designed so they could easily see their next match and how other teams performed (we also created a dedicated Find Tournaments feature so they could search in their area).
We also created customiseable widgets for organisers to choose from, depending on the needs of their tournament.
Abel Menkveld
Founder Tournify
“Working with the team was a fantastic experience. Their personal attention, collaborative approach, and commitment to the project really stood out. From the excellent brand workshop to translating the identity into a polished, pixel-perfect product, they brought great care and attention to every detail.”
Abel Menkveld
Founder Tournify
“Working with the team was a fantastic experience. Their personal attention, collaborative approach, and commitment to the project really stood out. From the excellent brand workshop to translating the identity into a polished, pixel-perfect product, they brought great care and attention to every detail.”
Courting colour
Bright colours and bold geometric shapes are a cornerstone of team sports — from team uniforms and equipment, to looking out at a sea of fans in vibrant team merchandise. We captured this energy and optimism, with two primary colours: Electric Blue, a bold shade that draws attention while feeling fresh, and Arctic Lime, a high-energy accent colour that represents the enthusiastic spirit of players, organiser and fans.
Bold use of shape and colour is also central to the iconography and patterns in Tournify’s visual identity. Together, these colours (along with a contrasting neutral secondary palette) create a vibrant and balanced contrast that reflects Tournify's essence: an exciting, trusting, and connected experience.
