Tsjecho Reizen
Taking a brand and digital infrastructure from fragmented to future-proof
Year
2025
Project Team
William Duijzer
Amrish Jagroe
Sara Barahona Martín
What we delivered
Brand Strategy
User Experience Design
Web Design
E-Commerce
Web Development
Service
Brand
Digital
Industry
Tourism and Lifestyle
Tsjecho Reizen
Taking a brand and digital infrastructure from fragmented to future-proof
Year
2025
Project Team
William Duijzer
Amrish Jagroe
Sara Barahona Martín
What we delivered
Brand Strategy
User Experience Design
Web Design
E-Commerce
Web Development
Service
Brand
Digital
Industry
Tourism and Lifestyle
Tsjecho Reizen
Taking a brand and digital infrastructure from fragmented to future-proof
Year
2025
Project Team
William Duijzer
Sara Barahona Martín
Amrish Jagroe
What we delivered
Brand Strategy
Service
Brand
Industry
Technology, AI and SaaS
About
Tsjecho Reizen is a specialist Dutch travel company offering family ski packages, golf trips, and activity-filled summer holidays in the Czech Republic and surrounding Central European destinations.
About
Tsjecho Reizen is a specialist Dutch travel company offering family ski packages, golf trips, and activity-filled summer holidays in the Czech Republic and surrounding Central European destinations.
About
Tsjecho Reizen is a specialist Dutch travel company offering family ski packages, golf trips, and activity-filled summer holidays in the Czech Republic and surrounding Central European destinations.
Since 1995, Tsjecho Reizen has built a strong reputation as a specialist in travel to the Czech Republic, bringing stunning scenery, crystal-clear lakes, and breathtaking castles to Dutch holidaymakers. Over the years, the company has grown steadily – they’re now a well-established operator with a loyal customer base and a strong niche position.
Since 1995, Tsjecho Reizen has built a strong reputation as a specialist in travel to the Czech Republic, bringing stunning scenery, crystal-clear lakes, and breathtaking castles to Dutch holidaymakers. Over the years, the company has grown steadily – they’re now a well-established operator with a loyal customer base and a strong niche position.
Since 1995, Tsjecho Reizen has built a strong reputation as a specialist in travel to the Czech Republic, bringing stunning scenery, crystal-clear lakes, and breathtaking castles to Dutch holidaymakers. Over the years, the company has grown steadily – they’re now a well-established operator with a loyal customer base and a strong niche position.
Problem
A strong niche lost in a competitive landscape
It had become increasingly difficult for Tsjecho Reizen to stand out amongst a growing number of competitors like Sunweb, D-reizen andBooking.com. At the same time, their offerings were becoming increasingly complex, with customizable elements, a wide range of product categories (different types of accommodations, skipasses & lessons, packages, excursions, and more), and the requirement for a customer portal.
The company wanted to enable more people than ever to book their dream Czech vacation but their website faced key strategic and operational challenges.
Their traffic wasn’t converting into bookings, and their UX was preventing them from being competitive in the saturated travel landscape.
Problem
A strong niche lost in a competitive landscape
It had become increasingly difficult for Tsjecho Reizen to stand out amongst a growing number of competitors like Sunweb, D-reizen andBooking.com. At the same time, their offerings were becoming increasingly complex, with customizable elements, a wide range of product categories (different types of accommodations, skipasses & lessons, packages, excursions, and more), and the requirement for a customer portal.
The company wanted to enable more people than ever to book their dream Czech vacation but their website faced key strategic and operational challenges.
Their traffic wasn’t converting into bookings, and their UX was preventing them from being competitive in the saturated travel landscape.
Problem
A strong niche lost in a competitive landscape
It had become increasingly difficult for Tsjecho Reizen to stand out amongst a growing number of competitors like Sunweb, D-reizen andBooking.com. At the same time, their offerings were becoming increasingly complex, with customizable elements, a wide range of product categories (different types of accommodations, skipasses & lessons, packages, excursions, and more), and the requirement for a customer portal.
The company wanted to enable more people than ever to book their dream Czech vacation but their website faced key strategic and operational challenges.
Their traffic wasn’t converting into bookings, and their UX was preventing them from being competitive in the saturated travel landscape.
Digital
The company’s overarching transformation goals were to boost their online presence and significantly increase their bookings.
Digital
The company’s overarching transformation goals were to boost their online presence and significantly increase their bookings.
Digital
The company’s overarching transformation goals were to boost their online presence and significantly increase their bookings.
It was straightforward, but ambitious – and it required rethinking their entire digital foundation, as Tsjecho Reizen was building website, CMS, CRM, and API on separate subdomains.
Migrating from a 15-year-old website to a modern and scalable platform, with intuitive UX and seamless third-party integrations, would be a complex undertaking.
It was straightforward, but ambitious – and it required rethinking their entire digital foundation, as Tsjecho Reizen was building website, CMS, CRM, and API on separate subdomains.
Migrating from a 15-year-old website to a modern and scalable platform, with intuitive UX and seamless third-party integrations, would be a complex undertaking.
It was straightforward, but ambitious – and it required rethinking their entire digital foundation, as Tsjecho Reizen was building website, CMS, CRM, and API on separate subdomains.
Migrating from a 15-year-old website to a modern and scalable platform, with intuitive UX and seamless third-party integrations, would be a complex undertaking.
Translating Scandinavian elegance into a digital experience
Navigation across the site was confusing. Visitors struggled to find what they were looking for, particularly when distinguishing between product categories such as winter sports or golf holidays. There was also no clear customer journey to guide users from discovery to booking, with buried or static content.
We reorganised the structure and content so it presented in a visual, dynamic way that makes it easier for visitors to explore offerings and spend more time on the site. Tsjecho’s team and Maatwerk Online now have full control over landing pages, SEO elements, blog content, visual assets, and layout—enabling faster campaigns, A/B testing, and real-time responses to seasonal demand.
Translating Scandinavian elegance into a digital experience
Navigation across the site was confusing. Visitors struggled to find what they were looking for, particularly when distinguishing between product categories such as winter sports or golf holidays. There was also no clear customer journey to guide users from discovery to booking, with buried or static content.
We reorganised the structure and content so it presented in a visual, dynamic way that makes it easier for visitors to explore offerings and spend more time on the site. Tsjecho’s team and Maatwerk Online now have full control over landing pages, SEO elements, blog content, visual assets, and layout—enabling faster campaigns, A/B testing, and real-time responses to seasonal demand.
Translating Scandinavian elegance into a digital experience
Navigation across the site was confusing. Visitors struggled to find what they were looking for, particularly when distinguishing between product categories such as winter sports or golf holidays. There was also no clear customer journey to guide users from discovery to booking, with buried or static content.
We reorganised the structure and content so it presented in a visual, dynamic way that makes it easier for visitors to explore offerings and spend more time on the site. Tsjecho’s team and Maatwerk Online now have full control over landing pages, SEO elements, blog content, visual assets, and layout—enabling faster campaigns, A/B testing, and real-time responses to seasonal demand.
A UX Strategy grounded in empathy
To best enhance the user experience, we invested in understanding the end user rather than jumping to visual design. Through empathy mapping, we created a detailed picture of the users — exploring their goals, emotions, and tasks — to inform the customer journey maps. This informed the Information Architecture & Navigation Design stages, where every touchpoint was mapped to identify friction and optimise flow.
By building a booking flow based on real user behavior and intent, Tsjecho Reizen can achieve higher repeat bookings and improve customer loyalty.
A UX Strategy grounded in empathy
To best enhance the user experience, we invested in understanding the end user rather than jumping to visual design. Through empathy mapping, we created a detailed picture of the users — exploring their goals, emotions, and tasks — to inform the customer journey maps. This informed the Information Architecture & Navigation Design stages, where every touchpoint was mapped to identify friction and optimise flow.
By building a booking flow based on real user behavior and intent, Tsjecho Reizen can achieve higher repeat bookings and improve customer loyalty.
A UX Strategy grounded in empathy
To best enhance the user experience, we invested in understanding the end user rather than jumping to visual design. Through empathy mapping, we created a detailed picture of the users — exploring their goals, emotions, and tasks — to inform the customer journey maps. This informed the Information Architecture & Navigation Design stages, where every touchpoint was mapped to identify friction and optimise flow.
By building a booking flow based on real user behavior and intent, Tsjecho Reizen can achieve higher repeat bookings and improve customer loyalty.
Brand
Our non-negotiables for Tjecho Reizen’s new visual direction were to establish trust, and then encourage action, for prospective customers, all while being maintainable through the CMS.
Brand
Our non-negotiables for Tjecho Reizen’s new visual direction were to establish trust, and then encourage action, for prospective customers, all while being maintainable through the CMS.
Brand
Our non-negotiables for Tjecho Reizen’s new visual direction were to establish trust, and then encourage action, for prospective customers, all while being maintainable through the CMS.
To achieve this, we developed a design system that scaled across desktop, tablet, and mobile. Custom templates were used to ensure flexibility and coherence, with components like carousels, interactive maps, rich content blocks, and making it easy to scale and evolve over time. Plenty of breathing room was given between sections to keep the page feeling open despite the volume of content, and rounded corners and subtle shadows on cards give the brand an approachable, leisure-friendly feel. By combining immersive content blocks with intuitive navigation, the new visual direction balanced emotional storytelling with functional clarity and performance.
The site’s colour and typographic details were subtle, structured and intentional. Neutral background colours allowed the travel locations pictured to take priority, with warm red-orange reserved for buttons, tags, and CTAs. And we updated the typeface to Mori, a modern sans-serif typeface keeps things contemporary and readable without competing with the visuals.
To achieve this, we developed a design system that scaled across desktop, tablet, and mobile. Custom templates were used to ensure flexibility and coherence, with components like carousels, interactive maps, rich content blocks, and making it easy to scale and evolve over time. Plenty of breathing room was given between sections to keep the page feeling open despite the volume of content, and rounded corners and subtle shadows on cards give the brand an approachable, leisure-friendly feel. By combining immersive content blocks with intuitive navigation, the new visual direction balanced emotional storytelling with functional clarity and performance.
The site’s colour and typographic details were subtle, structured and intentional. Neutral background colours allowed the travel locations pictured to take priority, with warm red-orange reserved for buttons, tags, and CTAs. And we updated the typeface to Mori, a modern sans-serif typeface keeps things contemporary and readable without competing with the visuals.
To achieve this, we developed a design system that scaled across desktop, tablet, and mobile. Custom templates were used to ensure flexibility and coherence, with components like carousels, interactive maps, rich content blocks, and making it easy to scale and evolve over time. Plenty of breathing room was given between sections to keep the page feeling open despite the volume of content, and rounded corners and subtle shadows on cards give the brand an approachable, leisure-friendly feel. By combining immersive content blocks with intuitive navigation, the new visual direction balanced emotional storytelling with functional clarity and performance.
The site’s colour and typographic details were subtle, structured and intentional. Neutral background colours allowed the travel locations pictured to take priority, with warm red-orange reserved for buttons, tags, and CTAs. And we updated the typeface to Mori, a modern sans-serif typeface keeps things contemporary and readable without competing with the visuals.
Digital
The modular, API-driven architecture supports rapid expansion into new destinations, product types, and integrations. Subdomain platforms are more technically optimised, the CMS (the Laravel-based Statamic CMS) makes page updates easier, and improved SEO tooling enables more qualified, free traffic.
Digital
The modular, API-driven architecture supports rapid expansion into new destinations, product types, and integrations. Subdomain platforms are more technically optimised, the CMS (the Laravel-based Statamic CMS) makes page updates easier, and improved SEO tooling enables more qualified, free traffic.
Digital
The modular, API-driven architecture supports rapid expansion into new destinations, product types, and integrations. Subdomain platforms are more technically optimised, the CMS (the Laravel-based Statamic CMS) makes page updates easier, and improved SEO tooling enables more qualified, free traffic.
The results are an interface that lets users confidently explore and complete bookings. Visitors can search, select, and proceed through each step with clarity and confidence.
For this project, we created a joint roadmap with our partner teams: Wild Digital owned the website and CMS, online marketing partner Maatwerk Online (along with Tsjecho Reizen’s internal content team) had full control over content creation and management, while Rood Fruit owned and built the CRM and API layer. Strategic stakeholder alignment, and a shared understanding of Tsjecho Reizen’s granular transformation goals, was the key to implementing a sophisticated, cohesive architecture that operated as part of one internal ecosystem.
The results are an interface that lets users confidently explore and complete bookings. Visitors can search, select, and proceed through each step with clarity and confidence.
For this project, we created a joint roadmap with our partner teams: Wild Digital owned the website and CMS, online marketing partner Maatwerk Online (along with Tsjecho Reizen’s internal content team) had full control over content creation and management, while Rood Fruit owned and built the CRM and API layer. Strategic stakeholder alignment, and a shared understanding of Tsjecho Reizen’s granular transformation goals, was the key to implementing a sophisticated, cohesive architecture that operated as part of one internal ecosystem.
The results are an interface that lets users confidently explore and complete bookings. Visitors can search, select, and proceed through each step with clarity and confidence.
For this project, we created a joint roadmap with our partner teams: Wild Digital owned the website and CMS, online marketing partner Maatwerk Online (along with Tsjecho Reizen’s internal content team) had full control over content creation and management, while Rood Fruit owned and built the CRM and API layer. Strategic stakeholder alignment, and a shared understanding of Tsjecho Reizen’s granular transformation goals, was the key to implementing a sophisticated, cohesive architecture that operated as part of one internal ecosystem.
Lisette Mulder
Founder Tsjecho Reizen
“‘The look and feel of the new website is modern, clear and aligns well with who are as an organisation. It is professional and user-friendly, which is great for both us and our customers. We experienced the collaboration with Wild Digital as pleasant and involved, especially in terms of communication and their willingness to think along with us.’”
Lisette Mulder
Founder Tsjecho Reizen
“‘The look and feel of the new website is modern, clear and aligns well with who are as an organisation. It is professional and user-friendly, which is great for both us and our customers. We experienced the collaboration with Wild Digital as pleasant and involved, especially in terms of communication and their willingness to think along with us.’”
Results
Tsjecho Reizen’s core challenges had spanned the entire digital spectrum: from outdated UX and limited backend flexibility to missing features. Now, at relaunch, the website’s elevated design sets a new digital standard for Tsjecho Reizen.
Results
Tsjecho Reizen’s core challenges had spanned the entire digital spectrum: from outdated UX and limited backend flexibility to missing features. Now, at relaunch, the website’s elevated design sets a new digital standard for Tsjecho Reizen.
Results
Tsjecho Reizen’s core challenges had spanned the entire digital spectrum: from outdated UX and limited backend flexibility to missing features. Now, at relaunch, the website’s elevated design sets a new digital standard for Tsjecho Reizen.
We developed a future-proof booking platform that simplifies the entire customer journey and gives the team control over content and campaigns through a modern CMS, CRM, and API approach — resulting in +10.9% active users and +19.4% session duration.
Tsjecho Reizen can compete more effectively in the travel market today, with the new platform laying the foundation for sustainable growth for years to come.
Active users
+10.9%
+ 2.951 users vs last year
Session duration
+19.4%
+ 2.1% vs last year
User growth
9%
+ 0.6% vs last year
We developed a future-proof booking platform that simplifies the entire customer journey and gives the team control over content and campaigns through a modern CMS, CRM, and API approach — resulting in +10.9% active users and +19.4% session duration.
Tsjecho Reizen can compete more effectively in the travel market today, with the new platform laying the foundation for sustainable growth for years to come.
Active users
+10.9%
+ 2.951 users vs last year
Session duration
+19.4%
+ 2.1% vs last year
User growth
9%
+ 0.6% vs last year
We developed a future-proof booking platform that simplifies the entire customer journey and gives the team control over content and campaigns through a modern CMS, CRM, and API approach — resulting in +10.9% active users and +19.4% session duration.
Tsjecho Reizen can compete more effectively in the travel market today, with the new platform laying the foundation for sustainable growth for years to come.
Active users
+10.9%
+ 2.951 users vs last year
Session duration
+19.4%
+ 2.1% vs last year
User growth
9%
+ 0.6% vs last year
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
It’s time for your brand to reflect your ambition.
Goudsesingel 128
3011 KD Rotterdam
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Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service
Goudsesingel 128
3011 KD Rotterdam
Get the latest on design, brand, and our projects. Subscribe to our newsletter now.
Your e-mail
©2026 Wild Digital
Privacy Policy
Terms of service